The New Sony Bravia Ad. | Play Doh.

We had a WAH from the Paint. Then the WOW from the Bouncing Balls. Here’s the latest tricks from Sony, the Play Doh. We knew they’re working on this new ad. with some bunnies out of clay. We knew it’s going to be something to get you amazed, again. But not till you finally see the final product.

“40 animators collaborating onset to move 2.5 tons of plasticine (189 bunnies, 150 boxes, and a 30 foot bunny) for approximately 100,000 stills to make up a 60 second commercials.”

Finally it’s here !

*note*: you all now know where your extra bucks for a new Sony LCD goes to ? Not for an extra megapixel that’s for sure ! Sony, advertising… Like.no.other…

Check out the Teaser in the mean time:

~ by lawwing on October 4, 2007.